Hundreds of beverages, from imitation spirits to near-beers to simple seltzers, fall under the nonalcoholic drinks umbrella. Whatever your preferences, these drinks are easy to serve and stunning to look at. We’ve tasted 65 of these balanced, complex drinks since 2021-including 41 new bottles and cans in 2022-to find the most unique, mature, and delicious ones for sipping and savoring.īelow we list our 17 favorite bottles and single-serving options (as well as everything else we’ve tried), with detailed tasting notes to help you choose based on what you like and the experience you’re seeking. So whether you're kicking "the giggle juice" for health reasons or you just want to cut back this month, there have never been so many options for Dry January.An increasing variety of exciting nonalcoholic beverages are here to replace the Shirley Temple. Manufacturers and bars, Theriault says, may be using alcohol alternatives as "a way to promote responsible drinking while still engaging consumers with the alcohol industry." It finds that 82% of people who buy nonalcoholic beers, wine and spirits also buy traditional alcoholic drinks.įurthermore, NielsenIQ finds, the households that buy alcohol alternatives are overall more valuable consumers for the alcoholic industry, spending roughly $160 million more per year than households that only buy the stuff that gets you tipsy. NielsenIQ's data suggests this may indeed be the case. They could be a complement - which is econospeak for consumer goods that are often purchased together, like peanut butter and jelly. This is probably the case for many consumers.īut it's also possible that, for some people, nonalcoholic beverages are not a substitute. In this view, consumers drink them instead of alcoholic drinks, and because of that, their demand for alcoholic drinks naturally goes down. An alcohol substitute or complement?Īt first blush, faux alcoholic beverages seem to be - to use econospeak - a substitute for real-deal alcoholic drinks. These nonalcoholic alternative drinks offer consumers a way to sip something festive while avoiding the pitfalls of alcohol or at least reduce their overall alcohol consumption. Moreover, alcohol plays this almost ceremonial role in our festivities and social gatherings - as it has for thousands of years.
But you may legitimately like the taste of beer, wine and spirits. Of course, instead of imbibing one of these new-fangled liquid concoctions, you could simply drink juice or water. Watt and chef David Chang invested in Athletic Brewing Co., a nonalcoholic craft brewery.īudweiser recently used the World Cup (hosted by anti-alcohol Qatar) to promote Budweiser Zero, which, as the name suggests, has zero alcohol. Over the last couple years, Katy Perry launched De Soi, a nonalcoholic sparkling apéritif supermodel Bella Hadid co-founded Kin Euphorics, which offers nonalcoholic drinks like Dream Light, "infused with adaptogens, nootropics, and botanics like Reishi Mushroom, Melatonin, and L-Tryptophan" and NFL defensive end J.J. But alcohol companies, entrepreneurs and an increasingly long list of celebrities clearly see much more room for growth. Compared to the roughly $200 billion market for stuff that can get you drunk, that's, of course, peanuts: nonalcoholic alternatives are only about 0.47% of the alcohol market. The market now sees almost $400 million in annual sales. NielsenIQ's data shows the market for nonalcoholic beer, wine and spirits grew more than 20% last year - and more than 120% over the last three years. Life Kit If you're trying to take a break from drinking, try these 6 strategies
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